Core:
Human-centred
design conference

21–22 November
Massey Wellington

Know who you’re talking to.

Your design will ultimately end up in the hands of someone else – a user, a reader, a consumer, a passerby, an audience, a human. CORE is an intensive two-day conference in Wellington, NZ that will help you rediscover the humans at the core of your design work.

Our eight speakers, both international and local, will explore questions on identifying your user base, how to find out their needs and wants, and ultimately, knowing how to let that information best influence your design.

CORE is a mixture of illuminating talks and hands-on workshops intended for designers in all fields of design, from seasoned professionals to design students.

Erika Hall Co-founder / Director of Mule Design

Erika has been working in web design and development since before Cibo Matto released their first EP. After parlaying her raw enthusiasm for the Internet into a job at global technology publisher IDG, she began her career coding up some of the very first magazine websites and writing ad server administration tools in Perl.

In her spare time, she fights empty and political business jargon at unsuck-it.com.


Talk: 9:00am, Friday

Why you need to use slang in your interface (and how to swear politely)

Workshop: 2:30pm, Saturday

Slaughter your business’ jargonMore info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.


@mulegirl muledesign.com

“Your desire to find out needs to be stronger than your desire to predict. Otherwise you’ll be a mess of confirmation bias, looking for answers that confirm what you already assume.”

Erika Hall, Just Enough Research

Diogo Freire Producer at NV Interactive

Diogo has been working in web design and development since before Cibo Matto released their first EP. After parlaying her raw enthusiasm for the Internet into a job at global technology publisher IDG, she began her career coding up some of the very first magazine websites and writing ad server administration tools in Perl.

In her spare time, she fights empty and political business jargon at unsuck-it.com.


Talk: 9:30am, Friday

Human-centred design: what it is and what it isn’t.

Workshop: 10:00am, Saturday

It is done.More info +

What good is a project that never gets off the ground? How do you balance the need for the best user-centred design in the midst of clients’s expectations and keep it profitable.

Bring a laptop if you have one.


@ditorelo diogofreire.com

“IN YOUR FACE GOOGLE RUBIK’S CUBE!”

Diogo Freire, Twitter, 19 May 2014

Steve Krug Usability consultant at Sensible

Steve Krug is a highly respected usability consultant who has worked quietly for years for companies like Apple, Netscape, AOL, BarnesandNoble.com.

His pre-eminent book Don't Make Me Think! is the product of more than 10 years experience as a user advocate and has been recently re-released in its third edition having sold over one million copies.


Talk: 2:00pm, Friday

Designing without words.

Workshop: 2:30pm, Saturday

Hands-on assessment on design usability.More info +

What good is a project that never gets off the ground? How do you balance the need for the best user-centred design in the midst of clients’s expectations and keep it profitable.

Bring a laptop if you have one.


@skrug sensible.com

“Don’t make me think.”

Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability

Allison House Producer at NV Interactive

Allsion has been working in web design and development since before Cibo Matto released their first EP. After parlaying her raw enthusiasm for the Internet into a job at global technology publisher IDG, she began her career coding up some of the very first magazine websites and writing ad server administration tools in Perl.

In her spare time, she fights empty and political business jargon at unsuck-it.com.


Workshop: 2:30pm, Friday

Playing Cupid: get users to love your designMore info +

What good is a project that never gets off the ground? How do you balance the need for the best user-centred design in the midst of clients’s expectations and keep it profitable.

Bring a laptop if you have one.

Talk: 2:00pm, Saturday

Design with empathy, not sympathy


@house allison.house

“My work doesn’t just speak for itself, it speaks for me. I’m not interested in completely divorcing my femininity or culture from my output.”

Allison House, Twitter, 20 February 2014

Jakob Nielsen Principal of Nieslen Norman Group

Author of over twelve books on usability and user-centred design, Jakob is regarded as an authoritative communicator in the field of designing with the end user in mind. Not afraid of debate, Jakob often sends the internet into a flurry of debate and re-tweets with controversial opinions on usabilty and deisgn.

Jakob has been called “the usability Pope” (webreference.com) and “the guru of web usability” (NY Times).


Workshop: 10:00am, Friday

Simplicity reigns: God is not in the detailsMore info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

Talk: 9:30am, Saturday

Drawing the bigger picture


@NNgroup nngroup.com

“If your users have many questions, it’s a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.”

Jakob Nielsen, Prioritising Web Usability

Donald Norman Principal of Nieslen Norman Group

While formally trained in Electrical Engineering and Psychology, Donald has had a colourful career history. He has served as a faculty member at Harvard, University of California, San Diego, Northwestern, and KAIST (South Korea). Donald has worked as VP at Apple and an executive at HP.

His major emphasis is design strategy: how designers and design thinking can help drive both incremental and radical innovation.


Workshop: 10:00am, Friday

What I’ve learned since I wrote that bookMore info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

Talk: 9:00am, Saturday

Aesthetics alone are not enough


@jnd1er jnd.org

“Rule of thumb: if you think something is clever and sophisticated beware—it is probably self-indulgence.”

Donald Norman, The Design of Everyday Things

Yves Behar Founder of fuse-project, CCO Jawbone

Author of over twelve books on usability and user-centred design, Yves Behar is regarded as an authoritative communicator in the field of designing with the end user in mind. Not afraid of debate, Jakob often sends the internet into a flurry of debate and re-tweets with controversial opinions on usabilty and deisgn.

Yves Behar has been called “the usability Pope” (webreference.com) and “the guru of web usability” (NY Times).


Talk: 9:00am, Saturday

Once upon a time—design is storytelling.

Workshop: 10:00am, Friday

No one would wear a computer – would they?More info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.


@yvesbehar fuseproject.com

“Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you’re probably doing good design.”

Yves Behar, Launch Festival, 26 March 2014

Matt Ellingsen Co-owner of Empathy

Author of over twelve books on usability and user-centred design, Matt is regarded as an authoritative communicator in the field of designing with the end user in mind. Not afraid of debate, Jakob often sends the internet into a flurry of debate and re-tweets with controversial opinions on usabilty and deisgn.

Matt has been called “the usability Pope” (webreference.com) and “the guru of web usability” (NY Times).


Workshop: 2:30pm, Friday

The most common usability mistakes made by start-ups.More info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

Talk: 1:30pm, Saturday

The most successful designs of the last 100 years.


@mattellingsen empathy.net.nz

“We immerse ourselves into clients’ problems from the end-user’s perspective.”

Matt Ellingsen – Empathy

Schedule

Get out your 
pen & paper –
it’s going to
be busy

Friday, 21 November

8:00am–8:45am

Register

Collect your conference schwag and free coffee

8:45am–9:00am

Welcome

CORE organiser, Zak Brown

9:00am–9:30am
Talk

Erika Hall

Why you need to use slang in your interface (and how to swear politely).

9:30am–10:00am
Talk

Diogo Freire

Human-centred design: what it is and what it isn’t.

10:00am–12:30pm
Work-
shop

Option #1

Jakob Nielsen

Simplicity: God is not in the details.

More info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

Option #2

Donald Norman

What I’ve learned since I wrote that book.

More info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

12:30pm–1:30pm

Lunch

Time to mix and mingle with like-minded people.

1:30pm–2:00pm
Talk

Yves Behar

Once upon a time—design is storytelling.

2:00pm–2:30pm
Talk

Steve Krug

Designing without words.

2:30pm–4:00pm
Work-
shop

Option #1

Matt Ellingsen

The most common usability mistakes made by start-ups.

More info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

Option #2

Allison House

Playing Cupid: get users to love your design.

More info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

4:00pm–4:15pm

Friday closing

CORE organiser, Zak Brown

Saturday, 22 November

8:30am–9:00am

Coffee and bagels

Get those engines roaring.

9:00am–9:30am
Talk

Donald Norman

Aesthetics alone are not enough.

9:30am–10:00am
Talk

Jakob Nielsen

Drawing the bigger picture.

10:00am–12:30pm
Work-
shop

Option #1

Yves Behar

No one would ever wear a computer – would they?

More info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

Option #2

Diogo Freire

It is done.

More info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

12:30pm–1:30pm

Lunch

Time to mix and mingle with like-minded people.

1:30pm–2:00pm
Talk

Matt Ellingsen

The most successful designs of the last 100 years.

2:00pm–2:30pm
Talk

Allison House

Design with empathy, not sympathy.

2:30pm–4:00pm
Work-
shop

Option #1

Steve Krug

Hands-on assessment of design usability.

More info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

Option #2

Erika Hall

Slaughter your business’ jargon.

More info +

This workshop is intended for anyone who works with words: copywriters, designers, advertisers, project managers, et al. Be prepared for an interactive (and hilarious) session with Erika on identifying the bullsh*t you’ve become immune to and how to fix it for our dear users.

No equipment necessary.

4:00pm–Late

After-party

It can’t be a human-centred conference if we don’t let you have a drink at the end, can it?

More info +

Drinks and food provided, in-house DJ.

Talks

We’re giving each of our speakers 30 minutes to unleash their grandest ideas, keenest observations and most daring predictions.

Workshops

The workshops are a time when you get to be involved. There’ll be chances for discussions, questions, and even hands-on design work. Find out more about each workshop in the schedule.

Information

The nitty
gritty details

Prices


Full
$899
Student ID required
More info+
$699
Valid NZ secondary or tertiary student only
What you get

Full-access to CORE, free coffee all-day, free lunch (times two!) and an epic after-party not to be missed.

When

Friday 21Saturday 22
November 2014
Add to my calendar

Where

Block 12: Te Ara Hihiko
Massey University
Tasman Street
Mt Cook, Wellington
View on Google maps

Contact

hello@coreconf.co.nz

+64 4 338 3171

When

Friday 21Saturday 22
November 2014
Add to my calendar

Where

Block 12: Te Ara Hihiko
Massey University
Tasman Street
Mt Cook, Wellington
View on Google maps

Contact

hello@coreconf.co.nz

+64 4 338 3171